euprera2008@iulm.it
IULM University, Via Carlo Bo 8, 20143 Milano, Italy
tel.+39 02.89.141.2756 www.iulm.it
FERPI Via Annibale Caretta 3,
20131 Milano, Italy
tel.+39 02.58.31.2455 www.ferpi.it
IULM University, Via Carlo Bo 8, 20143 Milano, Italy
tel.+39 02.89.141.2756 www.iulm.it
FERPI Via Annibale Caretta 3,
20131 Milano, Italy
tel.+39 02.58.31.2455 www.ferpi.it
Programme
Euprera Congress
“Institutionalising Public Relations and Corporate Communication”
October 16th-18th, IULM University Milan
Thursday, 16th October
09,30 - 10,30 Registration & welcome coffee
IULM Reception
10,30 - 11,15 Opening Plenary Session
Aula Magna
G. PUGLISI, Rector of IULM University
G. COMIN, President of Ferpi
S. WOLSTENHOLME, President of Euprera
11,15 - 13,00 Plenary Session
Aula Magna “What We Mean by Institutionalization”
E. INVERNIZZI (Chair) IULM University, Italy
M. EIRÓ-GOMES, ESCS – Lisbon, Portugal
S. HAMREFORS, Mälardalen University, Sweden
B. STEYN, Cape Peninsula University of Technology, South Africa
R. WAKEFIELD, Brigham Young University, USA 13,00 - 14,30 Lunch
14,30 - 16,00 Parallel Sessions A
16,00 - 16,30 Coffee Break
16,30 - 18,00 Parallel Sessions B and Poster Session
Friday, 17th October
09,30 - 11,00 Plenary Session
Aula Magna “How Organizations Practice Institutionalization”
T. MUZI FALCONI (Chair) New York University and LUMSA
A. GREGORY, Leeds Metropolitan University, UK
P. DEBRECENY, Co-Chair, Institute for Public Relations, USA
F. LURATI, University of Lugano, Switzerland
P. IAMMATTEO, Head of Institutional Communication and Stakeholders, Enel
C. FORNARO, External Relations Director, Telecom Italia
D. ROSSI, Corporate Communication Director, Banca Monte dei Paschi di Siena11,00 - 11,30 Coffee Break
11,30 - 13,00 Parallel Sessions C and Poster Session
13,00 - 14,30 Lunch
14,30 - 16,00 Parallel Sessions D
16,00 - 16,30 Coffee Break
16,30 - 18,00 Euprera Hour
- Euprera Jos Willems Awards
- Institute for PR Award
- European Communication Monitor 2009
- Presentation of the Euprera Congresses 2009 and 2010
20,00 Social dinner
Saturday, 18th October
09,30 - 11,00 Plenary Session
Aula Magna “What Recent Research Tells Us”
D. VERČIČ (Chair) University of Ljubljana, Slovenia
E. INVERNIZZI, IULM University, Italy
J. SWERLING, Annenberg School of Communication, USA
A. ZERFASS, Leipzig University, Germany11,00 - 11,15 Presentation of Public Relations Metrics. Routledge, 2008
By D. VERČIČ and J. JAHANSOOZI
11,15 - 11,45 Coffee Break
11,45 - 13,30 Euprera General Assembly
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